B2B Blogging Benefits You Need to Know Now
B2B blogging increases business visibility, creates authority, and elevates search engine rankings.
Oh, and the leads?
Well, read on, and I’ll tell you.
B2B Blogging is Advantageous
Now more than ever business-to-business blogging, or B2B blogging, is necessary. As more companies opt for blogs, the chance your competition is blogging rises.
Quality writing should be a part of any B2B digital marketing campaign. But what's so crucial about B2B blogging?
I've compiled this list to show you.
1. B2B blogging is cost-effective, simple to do, and easy to update.
Creating a blog is all about organizing the process of posting. You'll want a clean aesthetic and if you can set the blog up on your own, it doesn't cost extra.
Once the blog is up, keep adding content to it. Consistency is important!
2. B2B blogs distribute branded content.
When you distribute branded content, you'll pass on your branded articles through various platforms without paying. Every piece of branded content out there is a way for users to discover your business.
With this being the case, the more branded B2B blog articles out there, the better! If you have to get a monthly content writing service writing your B2B blogs to get enough content, do it!
3. Allows you a B2B blog strategy helping to organize your content marketing.
When you organize this workflow, you increase content production and efficiency. Focusing this strategy helps with building and maintaining an audience. Your audience will also help to distribute informative content more effectively as readers engage with your content.
4. Enables the use of various platforms supporting your B2B blogging.
More platforms mean content distribution is super easy. The more platforms you share your content on, the more eyes it gets.
There are some times when B2B blogging results in thousands or even millions of reads. You can thank the Internet for that!
5. B2B blogging allows you to improve your search engine rankings.
Using keyword-rich content allows Google to see your B2B blog content as authoritative. A lot of businesses integrate long-tail keywords into their content.
These keywords have less competition, giving businesses a better chance to rank. Amazon is a prime example, making 57 percent of its sales as a result of targeting long-tail keywords.
6. Enables you to use various media formats within B2B blog content.
The media formats blogs support includes text, graphics, videos, presentations, PDFs, and audio. With your B2B blog, you'll craft an experience for business owners visiting your site. The experience you'll create is almost limitless and your visitors will appreciate your efforts.
7. You'll also share your B2B blog posts through your email newsletter.
An email newsletter is beneficial because it allows you to engage with your email list. Maintaining contact with your email list is essential because it lets your company stay fresh in their minds. B2B blogging allows you to do this and it's easy to automate through MailChimp or any other email automation service.
8. B2B blogging also gives you metrics, allowing you to track each article.
The metrics show how successful specific B2B blog content is when compared to other pieces. You'll use Google Analytics with its numerous tracking tools to track your blog posts.
9. Blogging generates more leads.
Businesses blogging generate as much as 67% more leads! More leads equal more conversions.
As you distribute quality content, you prove your business is an authority. Over time, you'll get more leads as your business becomes this authority!
10. Each blog post published adds a new page to your website.
In turn, each new blog article creates a new page for indexing. Once search engines index these posts, users will discover them as well. These indexings increase your business's visibility.