Using Readability & Structuring To Achieve The Best Blog Post Length
We've all seen the monster articles some people publish but is a 10,000-word book the best blog post length? I mean, seriously. Is anyone actually reading the content from the first to last word?
It's doubtful unless those articles have readability that's on point and excellent structuring. So how long should a blog post be?
The best blog post length is not always an actual length. Instead, an article should end when you stop providing information people need. Or perhaps even when you begin to lack the entertainment juice readers crave.
So when you ask "How long should a blog post be?" know that there is more than just length contributing to the answer. And I'm going to go over just the tip of the iceberg in this article.
The Best Blog Post Length For Google
Long posts perform better on Google, but this doesn’t mean the perfect blog post length is super long. Google loves those long, juicy, information-soaked, engaging articles that captivate readers. But sometimes, shorter is better.
Yoast claims there are various reasons Google is passionate about long blog posts. For starters, there is more information to show Google what your blog article covers. When you optimize your content, you're giving Google a better idea of what useful information is in your blog article.
When you incorporate long tail variants of the keyword you're targeting, you'll also increase your chances of ranking high for certain keywords. Addressing multiple topics also comes in handy. In essence, when you provide more information about a topic, Google rewards you by sending you organic traffic.
Readability Also Counts for Your Best Blog Post Length
One of the most significant problems with long blog posts is as most writers add more text, they become difficult to read. With this being the case, having a team of experts crafting your long-form blog articles is ideal. The perfect blog post length doesn’t matter if everyone finds the article too difficult to read.
Writing your own lengthy blog articles means knowing how to break up sentences. Shorter sentence structures make text easier to read. In turn, readers tend to read all the way through long blog articles containing shorter sentence structuring.
Readability is essential because readable articles are fully read by readers. When an article is read in full, Google sees this as a good user experience. And Google loves sharing good user experiences.
One of the best free softwares to make your readability better is Hemingway Editor. You'll find this software tracks the number of adverbs, use of passive voice, and more in your text. Also, it tracks the number of simpler alternative phrases, as well as difficult to read sentences you should change.
Proper Structuring Contributing to Best Blog Post Length
A successful lengthy blog post will include adequate structuring paired with readability too. Structuring an article the right way will increase its readability. Also, the article will no longer be as intimidating as a wall of text.
Your best blog article length will have to incorporate plenty of structuring elements. Include headings, subheadings, and other elements to ensure the lengthy blog article is easy to read. These elements will help your readers get all the way through your article with ease.
Yoast offers some great tips to set up the structure of your blog. If you'd like to read that article, you're welcome to. But if you'd like the short and sweet version, I'll give it to you now.
Structuring For The Best Blog Length
So basically, Yoast says every writer should start out by creating a list of topics. Make a list of everything you plan to cover in the article.
Now you'll take those topics and combine them into groups. If any of the topics are similar, you'll talk about them together.
Once this is done, you'll find a logical order for your topics. You'll take each of the ideas you plan to discuss and do so in their own paragraphs.
Here is Yoast's table of the different order types to choose from:
Or there's always the option to create and use blog writing format templates to structure your articles.
Crafting Your Paragraphs In Long Blog Posts
Now that your topics are in order and you have the text structure ready to go, you need to structure your paragraphs. Keep the following in mind:
1. There should be a theme for each paragraph.
2. The topic sentence starts a paragraph and acts as a preview of what's to come in the following sentences.
3. Use plenty of white space.
Paragraph length doesn't matter. Personally, I try to use between 2 and 3 sentences per paragraph because I prefer to emphasize using white space. Sometimes my paragraphs are longer though.
One of the most critical aspects of a paragraph is to use an engaging topic sentence. Think about why the reader should read that paragraph, and use that to get them to continue.
Transition Words Work To Increase The Best Blog Post Length
There are many transition words you can use, and you don't have to remember them. Here are some examples Yoast gives:
These words help with the flow of your paragraphs. They can also assist with connecting your paragraphs to one another. Overall, transition words can make your writing much easier to read.
What Do Headings Do For The Best Blog Post Length?
Well, for starters, headings allow you to display numerous different appendages from the same topic. You can use headings to chop up a large article into bits and pieces that aren't so intimidating. Let me explain.
When you use headings, Google uses them to understand the content you're displaying. You can use them to optimize the post, of course. But your readers will also use the headings.
Most readers will skim through your article. They're looking for the information they want to find. And if they can't find it with ease, they're going to leave the page.
Having headings will help your readers find precisely what they're looking for. When the readers find the information they seek, they'll increase the time they spend on your site. In turn, this shows Google your long blog post is valuable.
Concluding On Reaching The Best Blog Post Length
Don't worry so much about the length of your blog posts; you should be worrying about the quality of your content. This includes the readability and the structure you incorporate.
While you might be worried your posts aren't long enough, think about it this way. As long as you're going above 700 words and producing content your readers enjoy, Google is going to like you. Make sure to optimize for the keywords you're targeting, and keep your readers in mind as you write!