We’ve all seen the monster articles some people publish. But is a 10,000-word book the best blog post length?
I mean, seriously. Is anyone actually reading the content from the first to last word?
It’s doubtful – unless those articles have on-point readability paired with excellent structuring.
So how long should a blog post be? The best blog post length is not always an actual length.
Instead, an article should end when you stop providing the information people need. Or perhaps even when you begin to lack the entertainment juice readers crave.
So when you ask “How long should a blog post be?”, there’s no blog post format template that’s going to answer this question indefinitely. Let’s explore just the tip of the iceberg in this article.
‘Long’ is Google’s Best Blog Post Length
Long posts perform better on Google. But this doesn’t mean the perfect blog post length is super long.
Google loves those long, juicy, information-soaked, engaging articles that captivate readers. However, sometimes, shorter is better.
Yoast claims there are various reasons Google is passionate about long blog posts. For starters, there’s more information to show Google what your blog article covers.
When you optimize your content, you’re giving Google a better idea of what useful information is in your blog article. However, when you use long-tail variants of the keyword you’re targeting, you’ll also increase your chances of ranking high for certain keywords.
Addressing multiple topics also comes in handy. In essence, when you provide more information about a topic, Google rewards you by sending you organic traffic.
Keeping Your Readability Clean
One of the most significant problems with long blog posts is that as most writers add more text, the content becomes more difficult to read.
While you might find it easy to write, you might not be an expert in readability. You could achieve the perfect blog post length. However, the length doesn’t matter if everyone finds the article too difficult to read.
Writing your own lengthy blog articles means understanding how to break up sentences.
Shorter sentence structures make the text easier to read. As a result, your readers will read all the way through long blog articles.
The shorter sentence structuring pushes them along the content. This is crucial because when an article is read in full, Google sees this as a good user experience. And Google loves sharing good user experiences.
One of the best free software to make your readability better is Hemingway Editor. You’ll find this software tracks the number of adverbs, the use of passive voice, and more in your text.
Hemingway Editor also tracks the number of simpler alternative phrases. It’ll even highlight difficult to read sentences you should change.
Properly Structuring Your Blog Posts
A successful lengthy blog post will include adequate structuring paired with readability too.
Structuring an article the right way will increase its readability. Also, the article will no longer be as intimidating as a wall of text.
Your best blog article length will have to incorporate plenty of structuring elements. Include headings, subheadings, and other elements to ensure the lengthy blog article is easy to read. These elements will help your readers get all the way through your article with ease.
Yoast offers some great tips to set up the structure of your blog. Here’s a bit of insight from Yoast:
Using an Outline to Plan Your Blog Posts
Simply put, Yoast says every writer should start out by creating a list of topics. Make a list of everything you plan to cover in the article.
Think of it as building a skyscraper. You’ll start with the foundation, move onto the framework, and fill in the rest of the structure later.
You’ll take those topics and combine them into groups. If any of the topics are similar, you’ll talk about them together.
Once this is done, you’ll find a logical order for your topics. You’ll take each of the ideas you plan to discuss and do so in their own paragraphs.
Here’s Yoast’s table of the different order types to choose from:
Or there’s always the option to create and use blog writing format templates to structure your articles.
Tips for Crafting Paragraphs in Long Blog Posts
Now that your topics are in order and you have the text structure ready to go, you need to structure your paragraphs. Keep the following in mind:
- There should be a theme for each paragraph.
- The topic sentence starts a paragraph and acts as a preview of what’s to come in the following sentences.
- Use plenty of white space.
Paragraph length doesn’t matter. Personally, I try to use between two and three sentences per paragraph because the white space makes the text less intimidating. However, sometimes my paragraphs are longer.
One of the most critical aspects of a paragraph is to use an engaging topic sentence. Think about why the reader should read that paragraph, and use that to get them to continue.
Transition Words Make Long Blog Posts Easy to Read
Transition words come in handy while writing long-form content. But you don’t have to remember them all. The following are some examples Yoast provides:
These words help with the flow of your paragraphs. They can also assist with connecting your paragraphs to one another.
Overall, transition words can make your writing much easier to read.
What Do Headings Do for Blog Posts?
Well, for starters, headings enable you to display numerous different appendages from the same topic. You can use headings to chop up a large article into bits and pieces that aren’t so intimidating as well.
When you use headings, Google uses them to understand the content you’re displaying.
Headings also optimize the post for search engines. But headings also keep the reader determine whether they’re interested in reading further into the article.
Most web traffic will skim through your article. They’re looking for the information they want to find. And if they can’t find it with ease, they’re going to get confused and leave the page.
Having headings helps readers find precisely what they’re looking for. When the readers find the information they seek, they won’t get confused.
As a result, this increases the time your web traffic spends on your site. This shows Google your long blog post is valuable.
Reaching the Best Blog Post Length: Are Longer Articles Really Better?
Don’t worry so much about the length of your blog posts; worry more about the quality of your content. This includes the readability and the structure you use.
While longer articles typically dominate the SERPS, the reader should always come first. If you can create long-form articles surrounding a topic, make sure you’re avoiding ‘fluff’ and stuffing your content full of value.
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