Here for the best content marketing KPIs to measure? You’ll want to start by measuring audience engagement! But there’s more to it than that.
Content marketing has become an essential part of any digital marketing strategy. It’s a way for businesses to create and distribute valuable, relevant, and consistent content that attracts and engages a target audience.
However, with so many different metrics to track and measure, it’s challenging to know which ones are the most important. That’s why in this blog post, we’ll discuss the best content marketing KPIs (Key Performance Indicators) that you should be tracking to optimize your content marketing efforts.
Content Marketing KPIs You Should Track: The Basics
If you’re new to content marketing, you’ll want to start with the essentials. Here are some basic KPIs for content marketing that you should track:
1. Audience Engagement
Engagement is one of the most important metrics to track when it comes to content marketing. It helps you measure how well your content is resonating with your audience. To track audience engagement, use metrics such as:
• Time on page
• Number of comments
• Likes and shares
Reach measures the total number of people who have seen your content. To track reach, use metrics like:
• Number of page views
• Number of visitors
• Number of followers/subscribers
3. Conversion Rate
Conversion rate measures how effective your content is at driving desired actions from your audience. To track conversions, use the following metrics:
• Number of sign-ups
• Number of downloads
• Number of sales
4. ROI (Return on Investment)
ROI measures the overall return you’re getting on your content marketing efforts. To track ROI, you’ll use metrics that might include:
• Cost per acquisition
• Cost per lead
• Total revenue generated from content
The Secret to Incredible Content Marketing Success
To achieve incredible content marketing success, it’s not only important to track the right KPIs but also to know how to optimize and improve them. By analyzing your data and understanding which KPIs are performing well and which need improvement, you can make data-driven decisions that lead to better results.
But what does this mean exactly?
For starters, you’ll want to develop a content marketing strategy and set clear goals. Once you know what you’re aiming for, it’s much easier to measure your progress and make the necessary tweaks to ensure you’re on track.
You’ll also want to test different tactics, analyze the data, and adjust your approach as needed. This will help you optimize your KPIs and maximize the effectiveness of your content marketing efforts.
By following these tips, you can ensure that your content marketing efforts are not only successful, but also incredibly effective. But there’s more to tracking content marketing KPIs, of course.
Content marketing KPIs to Track for Better Results
If you’re looking to track the results of your content marketing campaigns and improve your efforts over time, you’re in the right place. Here are some of the most important KPIs to track for improved content marketing results:
- Number of content marketing pieces published per week: This KPI helps you understand how consistently you’re publishing content. A higher number of pieces per week usually means a higher volume of traffic and leads.
- Organic website traffic: This KPI reveals how many people are visiting your website through organic search results. The more organic traffic you have, the more likely it is that your content resonates with your target audience.
- Session-to-contact rate: This is how you’ll measure the percentage of website visitors who convert into contacts or leads. A higher rate means that your content is effectively engaging and qualifying your visitors.
- Sales opportunities generated from inbound (SQLs): SQLs (sales qualified leads) track the number of sales opportunities that are generated from inbound leads, such as contact form submissions or phone calls. This helps you understand the ROI of your content marketing efforts.
- Average length of the sales cycle: The average time it takes to close a sale gives you a good idea of how effective your content is at converting leads into customers. A shorter sales cycle usually indicates that your content is resonating with your audience and helping them. It also indicates that your content marketing is effectively qualifying leads and moving them through your sales funnel.
- Ranking for important keywords: By checking your rankings, you’ll understand how well your content is performing in search engines. As you continue tracking your ranking for important keywords, you’ll learn more about how your content is resonating with your target audience and be able to make data-driven decisions to optimize your SEO.
- New sales attributed to content marketing: Tracking the number of new sales that can be attributed to your content marketing efforts is a great indicator of successful implementation. It helps you understand the ROI of your content marketing and encourages data-driven decisions to improve your results.
Optimize Your Current Content Marketing KPIs with an Inbound Marketing Framework
To optimize your current content marketing KPIs, an easy and no-fail approach is to follow an inbound marketing framework. Inbound marketing is a customer-centric approach that focuses on creating valuable content that attracts and engages your target audience, rather than interrupting them with traditional outbound marketing methods.
By following this framework, you can consistently create content that resonates with your target audience. Then, you can use data and analytics to make data-driven decisions that lead to better results.
Tracking is Everything
Tracking the right content marketing KPIs is essential to understanding and improving the effectiveness of your content marketing efforts. By analyzing your data, you can make data-driven decisions that lead to better results.
However, it’s crucial to remember that it’s not just about tracking the numbers; it’s also about understanding what they mean and how to improve them. By using an inbound marketing framework and consistently creating valuable content that resonates with your target audience, you can optimize your current content marketing KPIs, learn from mistakes, and build upon your successes.
Equally important to remember is to regularly review and update your KPIs. The marketing landscape is constantly evolving and new trends and technologies can change what you should be tracking. Stay on top of the latest trends and best practices and adjust your KPIs accordingly to ensure that you’re always measuring the right things.
Keep in mind that content marketing is just one piece of the puzzle; you’ll want to integrate your content marketing KPIs with the rest of your marketing and business KPIs to get a comprehensive view of your overall performance. By aligning your content marketing efforts with your business goals, you’ll have a data-driven and holistic approach to your marketing strategy, which leads to better results and success.