Wondering how to go about finding the best keywords for CBD e-commerce websites? You’ve come to the right place!
Implementing an effective CBD SEO strategy requires determining the best CBD keywords for your site. That’s why in this post, we offer some tips and answer the most commonly asked questions about keyword research for CBD websites.
Conducting Keyword Research for CBD Websites
Performing keyword research for CBD websites is essential for two primary reasons:
1. To ensure that your website appears in searches for relevant terms
2. To drive traffic to your site from people who are actually interested in what you’re selling
Finding the right keywords can be the difference between a successful CBD e-commerce website and one that languishes on page 10 of the search results.
How to Find the Best CBD Keywords
For those interested in developing an effective CBD SEO strategy, the first step is to conduct keyword research. Keyword research for CBD companies will encourage you to create and implement an effective CBD SEO strategy for your e-commerce website.
And let’s not forget, your CBD content strategy should outline the types of content you should be creating and the keywords you should optimize for.
But this all comes down to finding the best CBD keywords for your e-commerce website’s stage.
Google allows websites a certain amount of trust. A brand new website will not be trusted with the top ranking for a keyword that gets a couple thousand hits per month. But a new site can rank for keywords that have low search volume and low competition.
If your site is new, this is what we focus on first. The key here is to continue building trust by publishing and getting indexed for these low search volume, low competition CBD keywords.
As time passes, your site will gain more authority. Google and other search engines will begin to trust your site more, allowing you to rank for more competitive keywords.
Here are some other considerations we keep in mind as we perform keyword research for CBD e-commerce websites:
CBD Keyword Search Volume vs CBD E-commerce Website DA
Comprehensive CBD keyword research should consider keyword search volume in addition to your website’s domain authority.
The domain authority (DA) metric is a scale from 1 to 100 that estimates how likely a website is to rank on search engines. The higher the DA, the better chance you have of ranking for competitive keywords.
Without comprehensive research, your website will not rank for desirable keywords. This is why it’s essential to have an experienced CBD SEO conduct keyword research on your behalf.
By focusing on the keywords your website can rank for, you can build your site’s authority over time. As a good rule of thumb, look for keywords that have search volume equal to or less than your monthly traffic. Your monthly traffic gives a rough estimate of how much traffic your site can get with its current Google trust.
Authoritative backlinks will help your website gain authority. But ultimately, you’ll need to build out your site’s content and obtain quality backlinks to build up your site’s DA.
Search Intent for Popular CBD Search Queries
For CBD SEO and CBD keyword research, you’ll need to consider three types of search intent. Navigational, informational, investigational, and transactional search intent keywords.
You can learn more about this in our post covering CBD keyword search intent. But we’ll summarize that information here, as well.
Navigational search intent means that the user is attempting to get to a certain website. For example, “High Times log in” or “High Times website” shows that the user is trying to get to High Times.
Informational search intent means the user is looking to find information on one or more web pages. For instance, “signs I need CBD,” “CBD vape cart reviews,” and “CBD flower prices” are keywords that show the user wants more information.
Investigational search intent takes features from information and transactional searches to move users through the sales funnel. While not exactly transactional, some users may be ready to buy. However, at this stage in the cycle, users might be attempting to compare prices and product features or get more information about CBD by conducting some research.
Transactional search intent means that the user is interested in performing a web-mediated activity. These are buyer-centric keywords. Some examples include, “bulk CBD flower quotes,” “buy CBD cartridges online,” and “subscribe to High Times.”
Choose Long-tail Keywords Over Top CBD Searches
Keyword search volume is something you can check with various free and paid keyword research tools. You should be able to see the average number of monthly searches for keywords or phrases, as well as insight into how many searches happen within a geographic area.
For CBD keyword search phrases that have a high search volume, many people are searching for the term or related terms. But just because a search term is getting a lot of traffic doesn’t mean you want to target it as one of your CBD SEO keywords.
With a lot of volume comes a lot of competition. So, if your site is quite new, it’s unrealistic to think it’s going to rank for these keywords. The sites competing for these keywords are likely going to have more authority.
Thus, if your site has little content and low domain authority, it’s time to begin building it out. Focus on long-tail keywords with low search volume and low traffic to start.
Over time, your site will obtain quality backlinks, more traffic, and high-quality content that encourages a higher DA, more trust from search engines, and the ability to rank for competitive keywords.
On-Site Optimization for Best SEO for CBD
On-site optimization for CBD e-commerce websites is essential. But this involves more than simply optimizing your home page and product pages.
While home page and product page optimization are the most crucial aspects of your CBD SEO implementation, continue optimizing beyond what’s needed.
Here are the pages you’ll want to optimize for your CBD e-commerce website:
- Home Page
- Product Pages
- Product Page Images
- About Page
- Blog Articles
If your website lacks a blog, this is a missed opportunity. Blogging allows you to bring inbound, qualified, top-of-the-funnel traffic through organic search.
Ready to get started on SEO for your CBD e-commerce website? Schedule your complimentary consultation to discuss your goals and how our efforts will help you accomplish them.
CBD Keyword Research FAQ
How do I find the right keywords for my CBD website?
Conducting keyword research is essential for any business – and CBD businesses are no exception. When doing your research, target keywords that have a low to medium search volume and low competition.
You can use various free and paid tools to get an idea of the average number of monthly searches for different keywords or phrases, as well as the number of searches within a geographic area.
What are the most searched CBD keywords on Google?
The most searched keywords on Google vary depending on what’s trending at any given time. However, some of the most commonly searched terms for CBD include “CBD oil,” “CBD gummies,” “CBD capsules,” and “CBD tinctures.”
How do you market CBD e-commerce?
CBD e-commerce should focus on quality content, backlinks, and optimizing web pages for search engine ranking. When creating quality CBD content, target buyers who are in the research and comparison stage of the buying cycle to move them through the funnel. Also, aim to get backlinks from authoritative, relevant websites in the CBD or cannabis niches to improve your site’s DA and ranking.
How do you do SEO in CBD?
To do SEO for CBD, we recommend starting by targeting low-volume keywords with low competition. You can use various tools to uncover these keyword opportunities as you improve your website’s on-site optimization for better ranking.
Additionally, create quality content that targets buyers in the research and comparison stages of the buying cycle. Keep in mind, that content alone is unlikely to help you in the SERPs. Build backlinks from authoritative websites in the CBD and cannabis spaces to improve your site’s DA and rankings.
How do I find the right keywords for my CBD product?
As you’re doing your CBD keyword research, think about your products. Consider each stage in the sales cycle, and look for opportunities to rank organically for related keywords. Ultimately, it’s ideal to create content targeting these keyword opportunities and offer gated CBD content in exchange for an email address. Then, once you have your target customers’ email addresses, you can continue marketing to them via email after they’ve left your site.
Closing on Finding the Best Keywords for CBD E-commerce Websites
Finding the best keywords for CBD e-commerce websites is not for the faint of heart; it takes hours upon hours of research to uncover opportunities at every stage in your funnel. However, these efforts pay off in dividends when properly executed.
Not only will you improve your chances of ranking in the SERPs, but you’ll also generate higher-quality traffic and conversions.
If you’re ready to take your CBD SEO to the next level, schedule your complimentary consultation with our team today. We’re eager to help you uncover new opportunities and implement data-backed search engine optimization strategies to drive organic growth.