Can you advertise CBD on Google Ads? The short answer is, “No, CBD cannot be advertised on Google Ads.”
While CBD is a legal, non-psychoactive cannabinoid that has been shown to have many therapeutic benefits, it’s still classified with pharmaceuticals and supplements. Thus, Google doesn’t allow Google Ads for these products.
Keep reading to learn more about advertising CBD online and growing your digital presence with No Strings Content.
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Advertising CBD On Social Media
Thinking about advertising CBD on social media? You’re not alone!
Many CBD companies are promoting their brands on social media. But there are some tricks to make it work.
CBD for anxiety?
CBD for pain?
CBD oil: The new miracle cure?
These are just a few examples of potential ad headlines you could use to advertise CBD products on social media using blog posts. Content marketing across various social media platforms (think Instagram, Facebook, Reddit, Twitter, etc.) can get the right targeted eyes on your brand.
It’s important to remember that you should always focus your content on the general benefits of CBD rather than making any specific health claims.
CBD Google Ads Policy
Why can’t we market CBD using Google Ads?
Google does not allow the promotion of CBD through Google Ads because of how the search engine classifies it. Thus, its policy highlights CBD as something that’s under the pharmaceuticals and supplements category, meaning Google Ads doesn’t allow it.
With this being the case, you can run ads elsewhere. However, even though you cannot run ads on Google, your ads on other platforms should emphasize the general benefits of CBD and avoid making any specific claims about health benefits. If you’re worried about whether or not your ad will be approved, you can always submit it for review before publishing.
Can You Advertise CBD On Facebook?
Yes, CBD can be advertised on Facebook. However, companies advertising CBD on Facebook cannot mention the word “CBD.” This includes mentioning CBD in landing pages, images, and videos.
CBD is a legal, non-psychoactive cannabinoid that has been shown to have many therapeutic benefits. As long as you are compliant with Facebook’s advertising policies, you should be able to create an effective CBD advertising campaign.
However, remaining compliant with Facebook’s advertising policies isn’t always straightforward; it’s becoming increasingly common for Facebook and Instagram to block or even delete accounts that advertise CBD on their platforms.
Thus, you’ll have to be careful while advertising CBD on Facebook. Many brands have multiple backup accounts, just in case, and rightfully so.
No Strings Content has extensive experience with SEO and content marketing for the cannabis industry. If you need help growing your brand’s reach organically, we’re here to help.
Advertising CBD FAQ
Can I run Google Ads for CBD products?
No, you cannot run Google Ads for CBD products as long as you are compliant with the company’s advertising policies. Despite the federal Farm bill passage, Google does not allow the promotion of CBD products.
Can you run Google Ads for hemp?
Google Ads for hemp are allowed. However, this platform doesn’t permit advertisements for products or services that make it easier to consume recreational drugs. But hemp-derived CBD product brands that use hemp keywords can run ads.
Can CBD be advertised?
Yes, CBD can be advertised as a legal, non-psychoactive cannabinoid that has been shown to have many therapeutic benefits. As long as you are compliant with Google’s advertising policies, you should be able to create an effective CBD advertising campaign.