Can You Advertise CBD on Instagram?

Can you advertise CBD on Instagram? Yes. But you’ll need to be strategic about how you go about your campaigns.

Cannabidiol, or CBD, is a natural compound found in cannabis plants. It doesn’t make you high like THC does. But it has been shown to have powerful therapeutic effects.

CBD is legal in all 50 states, and because of its many anecdotal and science-backed benefits, it’s becoming increasingly popular.

As CBD becomes more widespread, ganjapreneurs find themselves wondering if they can advertise it on Instagram. The short answer is yes, you can advertise CBD on Instagram. However, you’ll need to consider a few things before you do.

In this post, we cover Instagram marketing for CBD. We’ll analyze what to expect, summarize how to run your CBD marketing campaign on the platform, and inspect Instagram’s CBD policy for 2022.

Keep reading for insight into CBD Instagram promotions.

cbd instagram marketing likes, follows, comments and engagement

The Down-Low on CBD Instagram Marketing

CBD Instagram marketing can be a great way to reach out to potential customers and promote your business. But the success of your marketing campaign will ultimately depend on the potency of your efforts.

A little preparation goes a long way. So, in this section, we’ll give you the low-down on what you need to know before starting your CBD Instagram marketing campaign.

CBD Instagram Marketing: The Good, The Bad, & The Ugly

When it comes to marketing CBD on Instagram, here’s what you need to know:

The Good:

There are no restrictions on CBD advertising on Instagram organically. This means that you can post about your CBD products without worrying about violating any guidelines.

CBD is a popular topic on Instagram, which means that there’s a large audience interested in hearing about it.

Posting about CBD can help you connect with this audience and promote your business.

The Bad:

CBD is still a relatively new industry, which means that there’s a lot of misinformation out there. You’ll need to be careful about the claims you make in your posts and ensure that they’re accurate.

Because CBD is not yet regulated by the FDA, some of the products on the market may not be safe. Be sure to do your research and only promote products from reputable brands.

The Ugly:

Instagram may shadow-ban your account if you post about CBD too frequently. This means that your posts will be hidden from Instagram’s users, particularly if they don’t already follow your account.

To avoid this, be sure to mix up the content you post and vary your hashtags. And, as always, make sure to read Instagram’s policies before you post anything.

Now that you know the good, the bad, and the ugly of CBD Instagram marketing, let’s move on to how you can run your own campaign.

How to Run a CBD Marketing Campaign on Instagram

How to Run a CBD Marketing Campaign on Instagram

1. Define your goals

Before you start promoting your CBD products on Instagram, it’s important to sit down and define your goals.

What do you want to achieve with your campaign?

Are you looking to increase brand awareness? Drive traffic to your website? Boost sales?

Once you know what your goals are, you can create content and strategies that align with them.

2. Know your audience

It’s also crucial that you know your target audience before running a CBD marketing campaign on Instagram.

Who are you trying to reach? What are their interests? What kind of content will they engage with?

When you understand your audience, you can create content that resonates with them and speaks to their needs.

3. Create compelling content

Once you know your goals and target audience, it’s time to start creating content for your campaign.

When it comes to CBD Instagram marketing, photos and videos are king. High-quality visuals will help your posts stand out in users’ feeds and make them more likely to stop and take a look.

When creating visuals for your posts, be sure to use attractive colors and eye-catching compositions. And don’t forget to include calls to action in your captions to encourage users to take the next step.

4. Use hashtags

Hashtags are a great way to reach new users and promote your content on Instagram.

When using hashtags, be sure to use a mix of popular and niche hashtags. Popular hashtags will help you reach a wider audience, while niche hashtags will help you connect with users who are specifically interested in CBD.

5. Hire influencers

Influencer marketing can be a great way to reach new users and promote your CBD products on Instagram.

When working with influencers, be sure to choose those who align with your brand and have an engaged following. And, as always, make sure to read their posts carefully before promoting them to ensure that they’re accurate and compliant with Instagram’s policies.

6. Engage

To really succeed with CBD Instagram marketing, you need to be social.

This means liking and commenting on other users’ posts, following relevant accounts, and joining in on conversations.

The more active you are on Instagram, the more likely you are to build relationships and connect with potential customers.

7. Analyze your results

Finally, don’t forget to analyze your results as you go.

Take a look at your Instagram analytics to see how your posts are performing.

Which posts are getting the most engagement? What time of day are users most active?

Use this data to fine-tune your content strategy and ensure that you’re achieving your goals.

Instagram CBD Policy 2022

While challenging to overcome, Instagram’s CBD policy for 2022 will allow you to market your products. However, it’s crucial to understand a few things before you begin.

Here’s a list of the most important considerations for success in navigating Instagram’s CBD policy.

  1. Avoid paid advertising on Instagram. Instagram’s privacy policy does not allow paid ads for CBD products. While you might get your ad approved, Instagram will eventually ban your account.
  2. Abstain from the word “CBD.” Instagram’s privacy policy does not permit the word “CBD.” Thus, avoid using this word in your images, stories, and posts.
  3. Use the words “hemp products.” Instagram allows the words “hemp products” because it’s an indirect way of talking about CBD. These words are safe to use in your content.
  4. Avoid exhibiting the idea that you sell CBD products. Keep your stories, posts, and images as clean and CBD-free as possible to keep your account active.
  5. Use your stories, posts, and images to share information about hemp products. Don’t discuss CBD products.
  6. As you advertise your products, don’t target teens. This is a big no-no on Instagram and can get your account banned.
  7. Request feedback on your products on their Instagram account. They can talk about your products as CBD products, which will not risk your account.
  8. Incorporate hashtags, tags, and locations. This will give your posts and stories more reach, resulting in more eyes on your products.
  9. Establish connections with Instagram influencers. These individuals can share your products with their following, effectively promoting you to more people.
  10. Go live on Instagram and share their stories. This will give you the opportunity to further engage with your audience and grab the attention of other audiences.

Closing on CBD Instagram Ads

Now that you know how to run a CBD marketing campaign on Instagram, it’s time to get started on your own.

Remember to focus on creating high-quality content, using hashtags strategically, and working with influencers to reach new users.

And, of course, always be sure to read Instagram’s policies before posting anything.

Instagram can be a great platform for promoting your CBD business. But it’s important to understand the good, the bad, and the ugly before getting started. By knowing what you’re up against and planning your campaign carefully, you can set yourself up for success.

Need assistance advertising CBD on Instagram? We’re here to help.

Create your free account now to learn more about our services and how we’ll market your brand.

No Strings Content

Your strategy should scale your success. We’ll analyze your business, your competition, your content, and your audience to plan and execute your digital marketing strategy.

© No Strings Content, All rights reserved. 2020

Made with ❤️ and 🙏 by Luke

we love you. please share the love!

Share on facebook
Facebook
Share on pinterest
Pinterest
Share on twitter
Twitter
Share on linkedin
LinkedIn

Welcome Back

Enter your username/email address and password to access your account.