Cannabis SEO Content: A Long-Term Play to Rank on Google

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Cannabis SEO content creation for the future is the right move. Since this guide focuses on helping cannabis enterprises get ranked on the world’s top search engine, “Google” spelled out in M&Ms seems rather fitting.

Seriously though — who doesn’t love those candy-coated chocolates?

But let’s focus on cannabis SEO content creation and strategizing.

Search engine optimization (SEO) for cannabis companies is something everyone operating in this space should be working on.

SEO is an excellent digital marketing tactic to expand brand awareness, increase targeted web traffic, and get your business ranking higher on search engines. Having a cannabis SEO strategy is pivotal when it comes to crafting a marijuana marketing plan.

You’ve likely heard the terms marijuana SEO, dispensary SEO, or cannabis SEO content curation. But regardless of what you call this cannabis sector content strategy, implementing it will bring results.

The goal of SEO is to bring qualified leads to your site organically and sell them on your products or services. Authoritative content will increase the time spent on your site as well, increasing Google love in the process.

Let’s go over some tips to optimize websites to rank in the cannabis niche with a marijuana SEO strategy.

organic seo cannabis google analytics on a phone

1. Check Your Organic Search Traffic Before Implementing a Marijuana SEO Content Strategy

When you start creating a cannabis SEO content strategy, it’s essential to check current search traffic. This will show you the most important variables when it comes to determining how you should proceed.

Check the number of unique users coming to your site organically. Also, see which pages are performing the best. It’s crucial to check and see which keywords consumers are searching for as they find your page.

All of this is achievable with a Google Analytics account. So if you don’t have it hooked up to your site, you should implement it now.

For those who are new to Google Analytics, use this link to get started.

Analyze which of your blog posts are performing the best. These will likely be your authoritative, informative posts showcasing facts regarding CBD oil, various strains of cannabis, and even the history of the cannabis plant.

Determine what makes these pieces of content similar. These are some common variables you’ll notice in top-performing cannabis content:

  • The Quality
  • The Length
  • Images & Media
  • Everything Optimized Appropriately

Keep your content up-to-date as well. While it’s crucial to look over your organic search traffic for your cannabis SEO strategy, it’s ideal to continue posting content throughout the month.

Try using one of these content calendars to plan out cannabis content topics and bounce around some ideas.

cannabis seo success doesn't come without time being spent

2. Understand Your Audience to Create Cannabis SEO Content

Consider how consumers will look for your content. As you work on your site’s SEO, it’s your job to know if your customers are searching for CBD lotions and creams or CBD bath bombs.

You’ll need to conduct keyword research for cannabis SEO content as well. We recommend using several free tools that are readily available.

Ahrefs is an excellent paid tool. However, these are 10 of the top free keyword tools you can use to help your SEO efforts without the hefty investment:

  1. Google Trends
  2. Keyword Shitter
  3. AdWord & SEO Keyword Permutation Generator
  4. Answer The Public
  5. Google Correlate
  6. Keywords Everywhere
  7. Wordtracker Scout
  8. Google Search Console
  9. Suggestion Keyword Finder
  10. Google

These are some highly useful tools for finding your ideal high-traffic keywords and LSI keywords. While these tools might seem a bit intimidating at first glance, you’ll quickly learn to navigate your way through each of these tools. The tools should expand your knowledge regarding how to find good SEO keywords for your cannabis business.

Even though keyword research will help with your cannabis SEO and marijuana content marketing, you’ll need to understand what your consumers are searching for.

Your cannabis SEO strategy definitely needs keywords, but cannabis-related keywords alone aren’t the end-all-be-all.

Long-tail or LSI keywords are what consumers are typing in the search engines.

This especially true since the implementation of smartphones and “voice search.”

Make sure to consider what devices people will use to find your canna-business as well.

cannabis mobile marketing for dispensaries

3. Optimize Your Cannabis SEO Content for Mobile Devices

Mobile responsive websites are essential when it comes to cannabis SEO.

So you’ll want to make sure you include this in your SEO plan.

Since so many cannabis consumers are glued to their smartphones, you should optimize with these users in mind.

With the amount of time people are spending on their smartphones increasing each year, it makes sense to have your website mobile-optimized for these users.

When creating an effective marijuana SEO plan, keep what people search for in mind.

This means knowing the search habits are different in comparison to desktop or laptop users.

You’ll use these habits to come up with a list of keywords to use for your website’s mobile optimization.

With more search traffic coming from mobile devices, you’ll want to target mobile users to get the word out about your cannabis company.

Google’s mobile indexing targets mobile-responsive websites initially. Meaning if your website is mobile-friendly, it’ll show when consumers search from their smartphones.

Keep in mind that more than half of the pages Google shows in its searches globally are the result of Google’s mobile indexing.

Since so many people are searching for information via their smartphones, mobile optimization for CBD product companies and other sectors of the cannabis industry will help with rankings.

google my business profile for cannabis businesses and dispensaries

4. Put Together a Google My Business Profile

Google My Business profile helps your brand gain exposure by indexing your cannabis business’s name, address, and phone number with Google.

This helps by enabling your business to come up on Google Maps as well.

So when cannabis consumers are looking for a business to fit their needs, your business will come up locally.

cannabis social media marketing

5. Use Social Media Marketing to Improve Cannabis SEO

Social media is a valuable tool you should be using to distribute your cannabis SEO content.

These platforms offer ways for cannabis companies to reach audiences organically, so they should be a part of your cannabis SEO strategy.

Websites with more shares and engagement on social media platforms gain Google’s trust.

With this in mind, you’ll positively impact your website’s search engine ranking as your optimized content receives more engagement.

When you promote your content on Facebook, Twitter, Instagram, and other platforms, you’re encouraging Google to index your pages as well.

In turn, you can expect your pages to get indexed and ranked faster as your cannabis content receives more attention.

Google notices “social signals” whenever your CBD content or infographics are shared.

These signals show Google that your cannabis brand is being discussed, and they’re acting as trusted recommendations in Google’s eyes.

While social signals aren’t an official way Google ranks sites, they can help improve search rankings over time.

With this being the case, try sharing relevant cannabis/CBD/marijuana content on social media and observe how these efforts impact your ranking over time.

Video Credit

6. Incorporate Video Content to Improve Marijuana SEO

Not surprisingly, a cannabis SEO content marketing plan including video content is extremely effective.

Videos are highly engaging, meaning they can help you outrank competitors when they’re used in your cannabis SEO content strategy.

Communicating your products and services to cannabis consumers makes your content easier to digest.

Rather than merely posting an informative article, you’re providing streamlined communication of information that your audience will appreciate.

As you work on your cannabis marketing, make sure to include some video content.

It’s also great for sharing on social media platforms such as Instagram, Facebook, and Twitter.

While consumers can likely watch a minute-long video clip, pairing it with an informative article is even more effective.

As you’re posting your video content, use these cannabis SEO tips to optimize it fully:

  • Use relevant keywords in the titles and descriptions of your videos.
  • Use high-quality video graphics and images.
  • Incorporate video content with text content throughout your site.

cannabis blog content to dominate this budding niche
7. Post on Your Blog Consistently to Boost Cannabis SEO

Blog writing for your cannabis website is a sure-fire way to promote your website.

The key here is to provide your audience with value.

In turn, your web traffic will spend more time on your page, resulting in plenty of Google love.

With quality cannabis content writing, you’ll establish authority, become relevant in the cannabis niche, and provide your audience with value.

These aspects of your website are essential to highlight long before your audience makes a purchase.

The fact of the matter is authority, trust, and relevance are essential for getting ranked by Google.

So if you’re looking to get on the first page, you need to build your blog out fully.

Brand awareness increases with quality content because your audience will share the value with friends.

It’s essential to provide value in each post, giving a good reason for your content to get the share it needs to spread your brand’s name.

Incorporate useful information for the cannabis space into your blog articles, and you’ll find the SEO success your website needs.

Make sure to continue posting because Google isn’t a fan of inactive blogs!

cannabis email marketing from a macbook pro

8. Increase Engagement With Cannabis Email Marketing

It should come as no surprise that Google loves when a website has plenty of engagement.

With this in mind, it’s crucial to promote engagement whenever working on your cannabis business marketing.

While you’re releasing all of this excellent content, you need to bring eyes to it so people can engage with the content.

Here’s where email marketing will help.

You’ll connect with new and existing customers with your email marketing experts, making it one of the better marijuana marketing ideas available.

It’s also possible to draw more eyes to each of your posts with each email.

Email marketing is beneficial for marijuana companies looking to boost their SEO.

This is one of the best ways to get an audience to read view the informative content they’re putting out.

As long as you’re distributing quality content, you’ll find emailing your audience each time you post is going to help your website’s SEO efforts.

Cold emailing can also work wonders in this industry.

If you’re a cannabis or CBD retailer, you’d come up with a list of targeted emails to send valuable content to.

For example, if you’re a CBD oil wholesaler, you might hire a Virtual Assistant to compile a list of email addresses to the decision-makers at headshops across the U.S.

Then, you’d begin crafting content that would add value while letting these individuals know your business exists.

With email being nearly 40 times as effective as Facebook and Twitter together, obtaining new customers via email marketing is an excellent option.

How are you optimizing for Google?

Google will eventually learn to appreciate the cannabis niche. When that happens, you’ll want your website already full of authoritative cannabis SEO content.

At No Strings Content, we create and implement content marketing strategies on behalf of our clients month after month, and we’ll do the same for you. Book your free consultation to learn more about how authoritative content writing will help you dominate this competitive space – no strings attached.

Louis Levey

Louis Levey

Louis Levey is the Content Success Manager and Founder at No Strings Content. He's passionate about helping businesses use content to attract, educate, and convert audiences. His hometown is Boca Raton, Florida, but he currently lives and works remotely in Chiang Mai, Thailand.


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