Cannabis SEO strategy development is becoming an increasingly popular term in the world of digital marketing. As business operators in the space see SEO as a viable option to attract customers, they’re dedicating more resources to ensure their website appears first in a search engine.
But what’s involved in an effective cannabis SEO strategy that smokes the competition? Keep reading to learn more now.
Do’s & Don’ts of a Cannabis SEO Marketing Strategy
Some actions work while others should be avoided. Here are some of the key do’s and don’ts to remember as you’re developing your cannabis SEO strategy.
1. Do Your Research
The first step in any effective marketing campaign is understanding your audience. The same goes for a cannabis SEO strategy. You need to know who you’re targeting and what they’re looking for before you can create content that ranks.
2. Perform Keyword Research
After you know your audience, it’s time to start thinking about the keywords they use when searching for products or services like yours. These are the terms you want to target in your cannabis SEO strategy.
3. Create Compelling Content
Once you have your list of keywords, it’s time to start creating content. But not just any content. The content you create must be compelling, interesting, and most importantly, relevant to your audience.
One of the most important aspects of a cannabis SEO strategy is on-page optimization. This is the process of ensuring your website is optimized for the keywords you’re targeting. This includes things like title tags, meta descriptions, and header tags.
5. Promote Your Content
Just because you’ve created great content doesn’t mean people will find it. You need to promote your content through social media, email marketing, and other channels to gain some initial traction.
6. Monitor Your Progress
Finally, you need to monitor your progress to ensure your cannabis SEO strategy is working. This includes tracking your rankings, traffic, and conversions.
1. Don’t Try to Game the System
There’s no easy way to achieve ranking results. Anyone who tells you otherwise is likely trying to game the system and will likely get penalized by Google.
2. Don’t Buy Low-Quality Links
Another common tactic used to game the system is buying large quantities of low-quality links. This is a big no-no and will likely result in a Google penalty.
3. Don’t Use Black Hat Tactics
There are plenty of black hat SEO tactics out there, but we don’t recommend using any of them. These are the kinds of things that’ll get you penalized by Google. Ultimately, it’s not worth the risk.
4. Don’t Ignore Mobile
In today’s world, mobile is everything. If your website isn’t optimized for mobile devices, you’re missing out on a huge opportunity.
5. Don’t Neglect Your Content
Your content is the foundation of your cannabis SEO strategy. If it’s not high-quality, relevant, and engaging, you’re going to have a hard time ranking.
6. Don’t Forget About Local SEO
If you’re targeting a local audience, be sure to include local SEO in your cannabis SEO strategy. This includes things like optimizing your Google My Business listing and claiming your local citations.
7. Don’t Overlook the Technical Side
Finally, don’t overlook the technical side of things. If your website isn’t properly coded or doesn’t have an SSL certificate, you’re going to find ranking challenging.
Developing an SEO Strategy in 2022
In order to create an effective cannabis SEO strategy in 2022, we recommend the following:
- Build out your cannabis website with high-quality, keyword-rich content that speaks to your target audience.
- Develop relationships with other websites and bloggers in the cannabis space in order to earn high-quality backlinks.
- Engage in social media promotion to help increase the reach of your content and build relationships with potential customers.
- Monitor your progress and make changes to your cannabis SEO strategy as needed.
By following these tips, you’ll be well on your way to developing a successful cannabis SEO strategy that’ll help you rank higher in search results and drive more traffic to your website.
FAQ About Cannabis SEO Strategy Development
What are the top three SEO strategies?
For those just getting started in cannabis SEO strategy, you’ll want to include three prongs. This should include on-site optimization, consistent content posting, and link building efforts.
What are the four pillars of SEO?
If you’re working in SEO, you likely already know that the four pillars of this field include technical SEO, content, on-site SEO, and off-site SEO. These four pillars work together to achieve rankings for competitive keywords.
What is an SEO strategist?
An SEO strategist is someone who helps a business achieve better search engine rankings through a variety of methods, including keyword research, on-site optimization, and link building.
What are keywords for SEO?
Keywords are the foundation of any successful SEO strategy. They’re what you target in order to rank higher in search engine results pages.