CBD advertising laws for 2022 will continue to impact the CBD industry as a whole.
While the FDA has not yet released any formal regulations on CBD advertising, they’ve issued several warning letters to companies for making false or misleading claims about their products. The FTC has also been active in cracking down on CBD companies that make unsubstantiated health claims.
With the ever-changing landscape of CBD regulation, it’s important to stay up-to-date on the latest advertising laws. That’s why in this post, we cover some CBD advertising laws to keep in mind for 2022.
Google Ads Policy for CBD
Google currently bans companies from advertising products containing CBD. The massive search engine holds 85% of the search engine market, meaning without its approval, CBD businesses cannot market on its ad platform.
Thus, CBD companies must focus on search engine optimization if they want their products to appear high in the SERPs. This requires a lot of time, money, and effort to produce quality content that ranks well organically.
Marketing CBD on Social Media
Various strategies exist for marketing CBD on social media. Influencers are among the top strategies to consider.
An influencer is anyone with an online following who can promote your CBD products to their audience. This could be a celebrity, blogger, or even a micro-influencer with a smaller but highly engaged following.
Reach out to potential influencers and offer them free products in exchange for an honest review and some promotional posts.
You can also run paid ads on social media platforms like Facebook and Instagram. However, you’ll need to be extra careful with your copy and images to avoid getting flagged and having your ad account shut down.
Email Marketing for CBD Products
Email marketing can be an effective way to reach out to customers and promote CBD products.
When crafting your email campaigns, be sure to:
- Only use images that don’t feature people or animals
- Include the CBD concentration in milligrams somewhere in the subject line
- Use clear and concise copy
- Link to a product page on your website
- Avoid using terms like “miracle cure” or making unsubstantiated claims
TikTok CBD Advertising
CBD advertising on TikTok is a great way to reach out to the Gen Z audience.
When creating CBD ads for TikTok, keep in mind that:
- Your video can be up to 60 seconds long
- You can use hashtags to reach a wider audience
- You can include a link to your website in your bio
- You should avoid using medical claims or terms like “CBD oil” in your videos
CBD Advertising Legality FAQ
Can you run ads for CBD?
There’s no simple answer to this question, as the legality of CBD advertising depends on the specific state or country in which you are operating.
Generally speaking, however, it’s legal to advertise CBD products as long as you don’t make any false or misleading claims about them.
As always, it’s best to consult with an attorney if you’re unsure about the legality of CBD advertising in your specific jurisdiction.
What platforms allow CBD advertising?
CBD advertising is legal in many states as long as you don’t make any false or misleading claims about the product. CBD companies can advertise on social media, email, and TikTok, but they must be careful to avoid making medical claims or using terms like “CBD” or “cannabidiol.” Google currently bans CBD ads from its platform.
Can CBD companies advertise on TV?
It depends on the state or country in which you’re operating. In most cases, it’s legal to advertise CBD products as long as you don’t make any false or misleading claims about them.
As always, it’s best to consult with an attorney if you’re unsure about the legality of CBD advertising in your specific jurisdiction. CBD companies might be allowed to advertise on TV in the UK, for example, but not in the US.
Closing on CBD Advertising Laws for 2022
As the legal landscape surrounding CBD continues to evolve, it’s important to remain up-to-date on the latest advertising laws. By following the tips we’ve outlined in this post, you can ensure that your CBD marketing campaigns are compliant with the law.
Keep in mind that CBD advertising is subject to change at any time, so be sure to check back for updates often.