How Do You Market a CBD Brand?

How do you market a CBD brand, anyway? You’ve come searching for answers – and that’s exactly what you should expect!

With the increasing popularity of CBD products, it’s no surprise that there’s a growing demand for CBD brands. But how do you go about marketing a CBD brand?

Keep reading to learn more about marketing CBD without risking legal complications.

CBD Marketing Restrictions

CBD Marketing Restrictions

FDA CBD Advertising Restrictions

While the FDA passed the Farm Bill in 2018, this agency is still using the Food, Drug, and Cosmetic Act and Section 351 of the Public Health Service Act to regulate CBD products. With this being the case, it’s still illegal to add CBD to food products or label it as a supplement.

At this point, the FDA has approved a CBD product for epilepsy, Epidiolex. It has a purified form of CBD that’s used for seizure treatment. Other than that, any CBD product making therapeutic or medical claims is illegal to sell without FDA approval.

Keep in mind, if the FDA doesn’t approve of it, you should avoid doing it. Thus, you’ll need to avoid medical claims while marketing your CBD products. You also cannot sell CBD as a dietary ingredient.

Abstain from making CBD medical claims in your marketing material. However, you’re allowed to talk about the “potential medical benefits and applications of CBD.” Just make sure you avoid making unapproved medical claims during your efforts.

Facebook CBD Marketing Restrictions

With beyond 2 billion active users, it makes sense that you’d want to market your CBD products on Facebook. However, even though this platform allows ad campaigns for many traditional products, CBD is a different story.

Facebook restricts advertisers from promoting products classified as drugs. It doesn’t matter if these products are recreational or medical. While CBD’s legal status is evolving throughout the US and UK, Facebook’s advertising policies still have CBD under a drug classification.

Once CBD becomes federally legal, this could change, of course. But until then, Facebook will definitively ban CBD advertising to avoid legal problems.

Facebook doesn’t permit ads that facilitate or constitute illegal services or products. Furthermore, the social media platform’s provision concerning tobacco bans advertising vaporizers on Facebook.

Of course, this provision impacts CBD vaporizers advertising CBD on Facebook.

Marketing CBD on Facebook

Even with these restrictions, it’s possible for some CBD brands to advertise their products and services via Facebook. However, keep in mind, this involves planning and being detail-focused. Facebook will remove CBD ads if they’re not set properly or use prohibited keyword in the advertisement, on the landing page, product or service description, etc. etc.

Brands cannot even use CBD in their domain name if they’d like to promote on Facebook. Facebook’s bots analyze copy content in your promotions. Thus, if you use the words hemp, cannabis, or CBD in your ad, landing page, images, or videos, your ad will not work.

Instagram CBD Marketing Restrictions

So, can you advertise CBD products on Instagram? You’ll likely get different answers depending on who you ask. But the fact of the matter is that just as with Facebook, Instagram refuses to market cannabis products.

Marketing CBD on Instagram

However, just like with Facebook, you’ll find some loopholes. You can still advertise hemp-based topical products on Instagram. But you still cannot use the word “CBD” in your ad content. This includes product labels, e-commerce pages, product descriptions, and landing pages.

As long as you abide by Instagram’s guidelines, you’ll be able to publish your ads. Many operations find this is a sustainable and reliable solution.

Free & Paid Instagram CBD Marketing

Avoid using paid CBD or marijuana advertisements on Instagram. Rather than going the paid ad route, try using non-paid advertisements.

Content marketing for CBD works. You’ll add the content to your story and tag relevant people. Instagram allows you to tag up to 10 people per story. But you’ll still need to abstain from using the word CBD.

Also, this should go without saying, don’t target teens.

You can also add hashtags to your Instagram story. CBD product hashtags and location tags drive traffic to your stories. This is how you can effectively market CBD on Instagram without worrying about getting banned.

Since Instagram restricts paid ads, you’ll need to be crafty to promote your products. You can still publish posts featuring your products regularly. However, you’ll need to word your posts in ways that don’t violate Instagram’s advertisement guidelines.

Also, abstain from linking to commercial cannabis sites. This is a sure-fire way to get your account permanently banned. Link to one of your other profiles instead.

If you’re looking for a paid advertising alternative, try hiring cannabis influencers on Instagram. They’ll advertise CBD products on Instagram without the risk of getting your business’s account banned.

Google CBD Marketing Restrictions

Google’s list of supplements and pharmaceuticals it doesn’t allow includes CBD. With this in mind, Google ads cannot have CBD or cannabidiol anywhere in the copy. Account suspension can result if you violate this policy.

CBD advertising can also be included in some of Google’s advertising policies. This includes healthcare, medicines, misrepresentations, dangerous products, and others.

With the restrictions surrounding advertising CBD on Google, Search Engine Optimization for CBD websites is one of the best options for obtaining your market share. The assistance of an SEO agency that understands CBD marketing and a CBD attorney can ensure you don’t find yourself running CBD ads on Google that will get your account suspended.

Twitter Restrictions for Marketing CBD

Twitter’s stance on marketing CBD has changed in recent years, opening up new opportunities for advertisers in the US and Canada. However, you’ll still need to consider some restrictions as you’re marketing CBD on Twitter.

Here’s what you need to remember while marketing CBD on Twitter:

– Always comply with all laws and regulations.

– Make sure you have all licensing and have been pre-authorized by Twitter.

– Focus on target locations where you’re legally licensed to operate.

– Avoid targeting users below the age of 21.

– Solely promote legally derived CBD topical products.

If you adhere to these guidelines and obtain approval from Twitter, you can run campaigns for your CBD brand. However, it’s important to keep in mind that Twitter may revise its policies at any time, so always stay up-to-date on the latest news.

LinkedIn CBD Marketing Policies

LinkedIn has more lenient policies when it comes to running ads related to drugs; this holds especially true when compared to other platforms such as Twitter, Facebook, and Instagram.

Despite this, LinkedIn does not allow brands to promote prescription, illegal, recreational, or over-the-counter drugs. However, you’re allowed to post informational content that can help build your authority.

Some examples of the type of content that would be allowed under these circumstances include:

– Blog posts discussing the benefits and drawbacks of CBD

– Infographics illustrating the different ways to consume CBD

– Articles exploring the history and science of CBD

YouTube Marketing Restrictions for CBD

When it comes to advertising CBD products, YouTube can be a great way to reach a large audience. However, before you start promoting your products on the platform, you have several considerations.

Ads for CBD products must comply with Google’s YouTube guidelines for drug-related video content. This means that your ad must not mention the medical benefits of cannabis, include characters that could appeal to children, or make any false or misleading statements.

In addition, your ad should not include any pricing information, promotional offers, or potency statements. And finally, you should include the words “For Adult Use Only” on ads for infused products.

By following these guidelines, you can ensure that your ad will reach the right audience and comply with all relevant regulations.

TikTok CBD Marketing Rules

CBD products can be advertised on TikTok, but you’ll also need to follow some guidelines.

TikTok bans substances like illegal drugs, prescriptive drugs, and controlled drugs. Additionally, advertisements for recreational drugs, including enhancement, homeopathy, weight loss, and performance drugs, are not allowed.

To reduce the chances of your CBD ad getting banned, don’t talk about CBD or hemp in the advertisement content. Instead, focus on the product benefits and follow local, national, and international laws regarding CBD advertisements.

CBD Brand Marketing FAQ

CBD Brand Marketing FAQ

How do you stand out in the CBD market?

CBD is a booming industry, meaning it’s more competitive than ever to stand out. However, by focusing on quality products, developing an authentic brand voice, and creating targeted marketing campaigns, you can set your brand apart from the rest.

How do I launch a successful CBD brand?

CBD brands can succeed by being authentic, focusing on high-quality products, and targeting their marketing campaigns to specific audiences. Additionally, it’s important to stay up-to-date on the latest news and developments in the CBD industry.

What is the target market for CBD?

CBD products have a wide range of applications and can be used by people of all ages. However, the target market for CBD products is typically those who are looking for relief from pain, anxiety, or other conditions.

Is selling CBD profitable?

The CBD market is growing rapidly, and there is a lot of money to be made in the industry. By focusing on quality products and targeted marketing campaigns, you can tap into this profitable market.

Where can I promote CBD products?

There are a number of places where you can promote CBD products, including LinkedIn, YouTube, TikTok, and other social media platforms. You can also promote CBD products on your website or blog.

Just be sure to comply with all relevant regulations, including those regarding advertising, before you start promoting your products.

Can I market CBD on Facebook?

Yes, you can market CBD products on Facebook. However, you must comply with all relevant regulations, including those regarding advertising. Additionally, you should focus your marketing efforts on specific target audiences.

Can you sell CBD on Etsy?

CBD is a compound found in cannabis that has many potential health benefits. It can be consumed in a variety of ways, and there are many CBD products available on Etsy. However, it’s important to comply with all relevant regulations before selling CBD products on the platform.

Closing on CBD Brand Marketing

So, How Do You Market a CBD Brand?

CBD products can be a great way to improve your health, but it’s important to follow the guidelines set by platforms like TikTok and Facebook.

By focusing on quality products and targeted marketing campaigns, you can set your brand apart from the rest.

Stay up-to-date on the latest news and developments in the CBD industry to ensure that your brand is successful. And if you need assistance marketing your brand, schedule an appointment to discuss your budget and a strategy to make the most of it now.

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