7 Tips To Increase Sign-Up Form Conversions
Every entrepreneur needs to make a sign-up form at one point or another. And why? Because they boost conversions.
When they’re made the right way, of course.
Sign-up web forms increase leads and conversions. Also, businesses looking to grow their mailing lists find sign-up forms one of the best ways to harvest emails. These forms are easy to make when you have the right sign-up form manager.
After reading this blog post, you’ll know all about how you can create an effective form to convert website visitors into leads.
Free Sign-Up Form Tips
1. Keep your sign-up form as simple as possible.
Increasing form conversions does not mean you need more fields. Keep in mind, you’ll have some information you’ll want to harvest with a sign-up form. But don’t include unnecessary fluff.
As a matter of fact, a company saw a 120% increase in their conversion rate simply by dropping the number of fields in their form from 11 fields to 4. With this case in mind, it’s obvious the extra information might be worth the sacrifice. Conversions are where it’s at, and these forms are all about the leads, baby!
2. Don’t ask for phone numbers.
Avoid a decrease in your conversion rate by dropping the phone number field. Most people don’t have time to be bothered by someone trying to call them, no matter what you’re selling. Avoid the phone number field like the plague for a better conversion rate.
Requesting email addresses is more appropriate. And once you have a lead’s email address, you can continue marketing to them without worrying about being sent to voicemail. In turn, your leads will be more inclined to reach out to you because you’re not disrupting them.
3. Don’t ask for the same information again.
One of the most annoying things a business owner can do is ask for the same information twice. While the repeat might help achieve accuracy, duplicate information requests add time to the process. The less time a person needs to spend on your sign-up form, the better.
Progressive profiling is something the best form builders available use. This ensures you never ask users a question twice when they’re revisiting your website.
An example of this is when a lead has already filled out a form on your site. If this user comes back to your site for something else, the form builder will remember the lead. In turn, auto-fill will put the user’s information in or take out any redundant questions.
With progressive profiling, you’re providing users with a better experience. Furthermore, the whole form completion process is something you’re streamlining. As a result, more visitors convert. You want to make this entire process as easy as possible.
4. Take any distractions out of the equation.
Your main focus with this sign-up form is to generate leads. Take any distractions out of the form, and focus on lead generation. This means no fluff (extra wording), videos, photos, or advertisements.
Many businesses use a dedicated landing page or a pop-up for their sign-up forms. You want to maintain the visitor’s attention, so keeping everything as clean as possible will help. In turn, your visitors will focus on completing your form, and you’ll get more leads.
5. Create value with your sign-up form.
Use effective copywriting to entice visitors. If you’re offering a first-time visitor discount or a weekly newsletter, you need to show them the value of completing the form. Giving your visitors an incentive to fill out the fields is an excellent way to ensure they become a lead.
Free trials are also effective, but there are other options. Show the visitors what signing up for your weekly newsletter gives them content-wise. You can also explain why knowing about your business’s updates will benefit them. Get creative when creating value!
6. Format your form appropriately.
No one wants to fill in your fields if your form is a mess. And while you’re at it, make sure your website’s content is clean and crisp. Use sign up form HTML if you’re familiar with it. But if you’re not, you’ll still need appropriate formatting.
Clean formatting promotes engagement. And what happens when it’s unattractive? People stop engaging. And Google loves engagement, so that’s something you’ll want to promote.
The form design is essential, and a sign up form bootstrap can work wonders. It’s usually possible to find a bootstrap signup form template free of charge. Bootstrap offers free sign up forms that can make your life easier. But there are always other options.
And if you’re going to set up a bunch of fields for someone to fill out, make it professional. You should have an aesthetically appealing design for a login form. And if you have to, use a sign-up form manager to facilitate making a your form.
7. Provide social proof.
When people see social proof, they’re more likely to take action. With almost 70% of consumers relying on online reviews before making a purchase, it’s easy to see how influential good reviews are.
Concluding On Sign-Up Forms
Generating leads and harvesting emails are possible when you use high-converting sign-up forms. These forms will allow you to gain insight regarding your website’s visitors. But you’ll also learn about your target demographic.
Increasing your visitor conversions is easy to do when you use a sign-up form. As long as you keep these tips in mind, you’ll see an increase in conversions. Keep it professional, don’t overdo it with the fields, and entice your visitors. And good luck!