Internet marketing for weed might seem like a daunting effort. However, with a multi-pronged approach, the ROI can be incredible.
It’s no secret that marijuana is becoming more and more mainstream. What was once a taboo topic is now being openly discussed in mainstream media and by politicians.
Analysts believe the global cannabis industry is worth around $150 billion. However, others think it could be worth upwards of $500 billion.
And the industry is still growing each year!
With this increased acceptance comes the need for effective marketing strategies to reach the ever-growing cannabis market. So what are your options?
Keep reading to learn more about the options for internet marketing for weed now.
Organic Reach for Cannabis
Paid advertising options are available to the cannabis industry. However, these options are somewhat limited. For example, Google and Facebook do not allow cannabis advertising on their platforms.
This leaves organic reach as one of the best options for marketing your cannabis business.
Organic reach is the ability to get your content seen by people without paying for it. This can be done through optimizing your website, blog, and social media platforms for search engine optimization (SEO).
It can also be done by creating great content that people want to share.
Here are a few tips for increasing your organic reach:
1. Optimize your website for SEO. This means using the right keywords, phrases, and tags on your website and blog posts.
2. Create great content. This means informative articles, helpful videos, and engaging social media posts.
3. Promote your content. This can be done through social media, email marketing, and other channels.
4. Monitor your progress. Use analytics to see how your content is performing and make changes as needed.
5. Rinse and repeat. The more great content you create, the more people will see it.
By following these tips, you’re capable of increasing your organic reach and getting your cannabis business in front of more people. But we have a bit more insight into how you can increase your organic reach while allocating efforts toward internet marketing for weed businesses.
Organic Social Media
Gaining traffic through organic social media efforts involves posting content on your social media platforms (Facebook, Twitter, Instagram, etc.) that followers can see without you having to pay for advertising.
To do this effectively, you need to post great content that people will want to share. This could be informative blog posts, helpful videos, or even just interesting pictures.
You also need to use the right keywords, hashtags, and phrases on your posts so that people can find your content when they’re searching for it.
Keep in mind that you need to promote your content. This can be done through social media, email marketing, and other channels. Ultimately, how you promote your content will determine how many eyes will actually see it.
Public Relations for Cannabis
PR for cannabis is crucial for success, especially when considering how new the industry is.
Public relations, also known as PR, is the process of getting a business or product in front of the public using various media outlets. This can be done through press releases, media pitches, and several other strategies.
A well-executed PR campaign can do wonders for your cannabis business. It can help you build trust with potential customers, increase brand awareness, and get your product in front of more people.
While PR can be a great way to increase your organic reach, it’s important to keep in mind that it’s not a quick fix. It takes time and effort to build relationships with media outlets and create a successful PR campaign.
SEO for Cannabis
Search engine optimization, or SEO, is becoming increasingly popular in the cannabis space. This is because these activities effectively get content seen by people who are already searching for it.
By optimizing your website and content for SEO, you can increase your chances of appearing in search engine results pages (SERPs). This will help you get more traffic to your website and ultimately increase sales.
To do this, you need to use the right keywords and phrases on your website and content. You also need to make sure your website is easy to navigate and mobile-friendly.
In addition, you need to create great content that people will want to share. This could be blog posts, infographics, videos, or even just interesting pictures.
Once you have this content, you need to promote it through social media, email marketing, and other channels. This will drive the initial traffic your content needs to get indexed fast. Then, this engagement acts as a signal to search engines, which shows your content is valuable enough to rank.
There’s more to cannabis SEO than this, of course. Building authority through link building is essential, especially when considering how competitive this space already is; however, these are the basics for building up your site’s SEO value.