5 Online Marketing Strategies That Work

Business man using online marketing strategies from laptop

5 Online Marketing Strategies That Work

Online marketing success involves having a strategy. Strategies will bring your business into the digital era, and it's essential to have a game plan in place.

Implementing online marketing strategies will bring your business the success you crave. More consumers are seeking answers on the Internet now than ever before. Your business needs to be in front of them as the solution. If you're avoiding content marketing mistakes, you're likely dominating your niche. But other aspects of online marketing are essential for success.

Some businesses focus their marketing strategy on online advertisements. Unfortunately, advertisements can have a negative impact on sales. The sad fact of the matter is the majority of people find most of the digital advertisements they see boring and bothersome.

Many Internet users don’t trust online advertisements. Just because you pay to have your business in front of people doesn't mean they'll trust you. There are times business owners find they're wasting thousands of advertising dollars.

Online advertising might not work for you. So let’s go over 5 online marketing success strategies to bring your online presence to life.

Audience viewing a business's effective online marketing strategies

1. Effectively Incorporate Search Engine Optimization (SEO).

Regardless of whether you’ve had an online presence for a long time or not, SEO is essential. Working on SEO will help you reach more people over time. While this is a long-term strategy, this is how you'll build your brand’s reach.

Updating your SEO should be done quarterly at a minimum. The online environment is always changing, and you'll want to stay on top. Google continually updates its algorithm, making it easy to see how important it is to stay on top of your SEO game.

Look for keywords to progress your business in search engines. Think of keywords someone looking for your product or service will use to find you. Then check the competition for those keywords to see how difficult it is to rank for them.

There are countless valuable courses online to provide you with an in-depth SEO education. You'll find more information about SEO and what it will do for your website as well. If you find yourself in need of a cost-effective education, watch some videos on YouTube for a free education. Here are a few of our favorites:

SEO for Beginners

SEO Guide for 2018

Learn SEO

People acting social, showing the importance of online marketing strategies

2. Place Emphasis On Social Media.

Brands are turning to social media as a way to market themselves and build brand recognition. And it's easy to see why.

Using a multifaceted approach to social media will increase your brand’s reach exponentially. As you use many social media platforms, you’ll find you can build an audience on each one. This results in multiple valuable “platforms” to deliver your messages from.

The key to having meaningful interactions on social media is to start a conversation. Whether you’re providing the answer to a problem or asking a question, engagement is the key.

Engagement will assist in building you the audience you’re looking for. It’s simple, really: The higher your level of engagement, the more eyes you’ll have on your brand. Social media algorithms make sure popular content gets more views.

Man blogging on laptop as part of his list of online marketing strategies

3. Utilize Blogging For Your Lead Generation Efforts.

While providing information is a benefit of blogging, you don’t want to give away valuable information, at least not entirely for free. Blogging costs money and takes time, meaning you need to get something back for what you’re putting in.

Utilizing a blog effectively means growing your email newsletter. And simply offering generic information isn't going to cut it. You need engaging, authoritative content.

If you provide valuable information to your site’s traffic, you're giving your readers something. And when your readers get something from you for free, they're more likely to give you their email addresses.

Building a list is one of the best ways to generate leads. And it’s as simple as providing quality content that people value. Of course, you'll still have to ask potential customers if they’d like to receive even more valuable content. But if you're providing enough value, they'll oblige.

Every post you create is another post that's being indexed on your company’s website too. As Google crawls your site, your website is seen as an active site.

When your site is active, your content has a better chance of being placed higher in search engine results. The result is an increase in web traffic.

Emails are one of most often used online marketing strategies

4. Focus On Email Distribution.

After obtaining these email addresses, reach out to your audience. Email marketing is an effective way of providing value to your list. And as email open rates have recently skyrocketed, the value of email distribution is at an all-time high.

Mobile device usage is on the rise. With this increase, we’re seeing more people opening emails on their phones than ever before. Make sure to include a catchy subject line to produce a high open rate.

Everyone receives their emails to their mobile devices. So you won’t have to worry about your emails being left unread on a desktop.

As you send emails out, you’re ensuring your audience stays engaged with your brand. In essence, you're keeping your brand fresh in their minds for when they need you.

Chatbots one of the most modern online marketing strategies around

5. Use A Chatbot On Your Website.

It’s impossible to stress the importance of chatbots at this point. When you use chatbots, you’re interacting with your audience in ways that save you time and money.

With this technology, you’ll find you can respond to chats in real-time, regardless of the time. You’ve likely seen some big names using this feature on their sites. This shows us how effective chatbots are to represent your brand as well.

Chatbots are becoming even more popular as time passes. The instant communication they provide enhances the user experience tenfold.

Instant gratification is beyond satisfying. With chatbots being so responsive, providing instantaneous information has never been easier.

Chatbots are a form of automation that boosts your online presence. They're capable of completing many tasks without time restrictions. These tasks take up more time than most entrepreneurs are willing to spend, making the chatbot a valuable asset.

So if you find you need to answer questions, explain services/products, or request email addresses, there's an easy way to automate. Chatbots will provide a seamless experience to your customers.