Online marketing success involves having a strategy. So if you’re looking to beat your competition to a pulp, we’ll make orange juice.
Strategies will bring your business into the digital era. And it’s essential to have a game plan in place.
Implementing online marketing strategies will bring your business the success you crave. More consumers are seeking answers on the Internet now than ever before. So your business needs to be featured as the solution.
If you’re avoiding content marketing mistakes, you’re likely dominating your niche. But other aspects of online marketing are essential for success.
Some businesses focus their marketing strategy on online advertisements. Unfortunately, advertisements can have a negative impact on sales when done incorrectly. The success of these ads ultimately depends on multiple contributing factors – we won’t delve too far into this.
The sad fact of the matter is the majority of people find most of the digital advertisements they see boring and bothersome. Many Internet users don’t trust online advertisements.
Just because you pay to put your business in front of people doesn’t mean they’ll trust you. Sometimes, business owners find they’re wasting hundreds or even thousands of advertising dollars.
Online advertising may or may not work for you. But let’s explore 5 online marketing strategies you can invest in to bring your online presence to life.
Audience viewing a business’s effective online marketing strategies
1. Effectively incorporate Search Engine Optimization (SEO).
Regardless of whether you’ve had an online presence for a long time or not, SEO is essential. Every major search engine, whether we’re talking about Google, Bing, or Yahoo, are responsible for placing your content in front of your audience.
So doesn’t it make sense to create content with these search engines in mind?
This is where SEO comes in handy. Using a bunch of factors, search engines decide what content is worth putting in front of their users. Since search engines want to provide users the best user experiences possible, the best content gets placed on page 1, resulting in this content receiving the most web traffic.
Working on SEO will help you reach more people over time. While this is a long-term strategy, this is how you’ll build your brand’s reach.
Updating your SEO should be done quarterly at a minimum. The online environment is always changing, so you’ll want to stay on top of your site’s content.
Google continually updates its algorithm, making it easy to see how important it is to stay on top of your SEO game.
Look for keywords to progress your business in search engines. Think of keywords someone looking for your product or service will use to find you.
You’ll also need to analyze the competition. Checking the competition for the keywords you’d like to rank for is essential because if the competition is too high, you might be better off choosing another keyword.
Countless valuable courses are available online to provide you with an in-depth SEO education. You’ll find more information about SEO and what it will do for your website, as well.
If you’re looking for a good place to start learning more about SEO, use Search Engine Land’s Guide To SEO. They offer nine chapters full of information that should be more than enough to get you knowledgeable.
If you find yourself in need of a cost-effective education, feel free to watch some videos on YouTube for more free education. Here are a few of our favorites:
People acting social, showing the importance of online marketing strategies
2. Use social media as part of your online marketing strategy.
Brands are turning to social media as a way to market themselves and build brand recognition. Using a multifaceted approach to social media increases your brand’s potential reach exponentially. And for those of you who have yet to try social media marketing, you’ve been missing out.
For starters, as far as digital marketing is concerned, if you’re doing pay-per-click to get traffic to your content, Facebook and other social media platforms usually offer cheaper clicks than Google Adwords.
So why would you use Google Adwords? Well, if you don’t have a social media profile for your business, that’s one reason. However, some people are stuck in the past – the times when social media marketing was free and pay-per-click strategies focused on Google.
Should you focus on one social media platform?
Digital marketing should involve multiple social media accounts spread across several platforms. As you use multiple social media platforms, you’ll find you can build an audience on each one. This results in multiple valuable ‘platforms’ to deliver your messages from.
How should you interact on social media?
The key to having meaningful interactions on social media is to start a conversation. Whether you’re marketing on Facebook, LinkedIn, or somewhere else, your digital marketing should strike a conversation with your viewers.
Have something interesting you want to discuss? Do it while you’re using social media to push views to your content.
Want to help your viewers do something incredible? Let them know as a part of your strategy.
Is providing value important in digital marketing?
Value is essential for digital marketing success. Do you think anyone will become a lead if you’re publishing sub-par content?
Of course not. Help guide your followers towards making the decision to become a lead you can continue contacting for a conversion.
Every online marketing strategy should have value it focuses on providing – preferably, in several forms using multiple themes. Even if you decide on two or three themes to focus on for Facebook marketing, you can analyze which theme gets the most engagement and get more leads by focusing on it.
There’s even the option to segment your Facebook marketing into several specific demographics, targeting each one with something they’ll value. For example, if you’re marketing to plumbers in San Francisco, you’d write or film something to help them and market to that specific demographic.
Social media marketing utilizes social media platforms to highlight and reach multiple facets of your audience.
What does this do for my campaigns?
As you focus on segmenting and targeting specific demographics in your campaigns, your business will experience several invaluable benefits. You’ll help your brand grow, get more sales, and drive traffic to your website through these platforms. However, if you’re going the pay-per-click route, Facebook might be your best bet.
Regardless of whether you’re posting to Facebook or somewhere else, effective strategies involve publishing incredible content suited for each of your social media profiles. Your campaigns will be more successful by taking this into consideration, and you’ll experience more of the benefits of marketing on social media.
As your strategies unfold, you’ll also have to analyze your results and pay for social media advertising. Since so many social media platforms are now ‘pay-to-play,’ if you don’t have money, your brand won’t get honey.
Most notoriously, Facebook pages must pay to ensure their posts get views and engagement. It’s no longer about which posts get the most engagement or which posts are quality and provide value to followers. Instead, Facebook and other platforms refuse to show posts to people unless they receive a piece of the action.
Even with this being the case, whether you’re providing the answer to a problem or asking a question, engagement is sometimes the key to getting seen. Effective strategies take engagement into consideration because it can assist in building and growing a larger audience.
The higher your level of engagement, the more eyes you’ll have on your brand. Social media algorithms make sure popular content gets more views. So keep this in mind as you’re posting as your brand on social media.
3. Consistently create high-quality blog articles for lead generation.
While providing information to an audience is a benefit of blogging, you don’t want to give away valuable information – at least not entirely for free. Blogging costs money and takes time, meaning you need to get something back for what you’re putting in.
Use a blog to grow your email newsletter. Simply offering generic information isn’t going to cut it; you want to create content as part of a strategy.
Your articles should focus on specific themes. For example, if you’re a digital marketer, you want your blog to focus on digital marketing, social media marketing, and other digital aspects of content creation and promotion.
You need engaging, authoritative content for your business. Your brand will need blog posts covering a variety of topics pertaining to the products and services your business offers. Or perhaps even blog posts that provide value to your audience regarding a specific topic.
For example, if your business is in the health and wellness niche, you could use your blog to deliver content providing updates on what’s new in the niche. As you post more blog articles, you’ll expand your business’s digital presence with engaging content.
You should be ‘giving away’ value through your business blog. The content you produce should revolve around a strategy. Whether you’re looking to expand or educate your audience, use a goal and achieve it with highly-focused digital content.
Give you’re giving your readers something. Any time you provide value to an audience, they become more willing to hand over their email addresses.
Building a list is one of the best ways to generate leads. It’s as simple as creating the right content for the right audience. You want to help, encourage, educate, surprise, and do everything possible to ensure your readers find value in your content.
Of course, you’ll still have to ask potential customers if they’d like to receive even more of your content. But if you’re providing enough value, they’ll oblige and encourage you to create more content by subscribing to your newsletter.
Every post you create is another post that’s being indexed on your company’s website too. As Google crawls your site, the search engine observes how active you are at posting digital content.
While you create content for people, you also need to keep Google’s bots in mind. When your site is active, your content has a better chance of being placed higher on the search engine results page (SERP).
Will you use blog content as a part of your content marketing strategy? Make No Strings Content your content marketing partner.
We’re successfully creating and implementing content marketing strategies on behalf of our clients every month, and we’ll do the same for you. Schedule a free consultation to receive a free content marketing strategy – no strings attached.
4. Use email distribution.
After you obtain the email addresses of people who want to see you create more digital content, it’s time to create more. Now that you have a list of email addresses, you can begin adding email marketing to your digital marketing strategy.
Email marketing is an effective way of providing value to your list. As email open rates have recently skyrocketed, the value of email distribution is at an all-time high. So whether your company is primarily marketing on Facebook, Instagram, LinkedIn, or somewhere else, email marketing is essential for success.
Mobile device usage is also on the rise as more people use cell phones now more than ever. With this increase, we’re seeing more people opening their emails via their mobile devices. Make sure to include a catchy subject line to produce a high open-rate.
Your company will effectively expand its reach through email marketing. These digital letters consistently give your company the opportunity to reach an audience. Nearly every digital marketing strategy is taking advantage of emails, and if your company hasn’t been following up on its leads,
As you send emails, you’re ensuring your audience stays engaged with your brand. In essence, you’re keeping your company fresh in their minds for when they need you.
Chatbots one of the most modern online marketing strategies around
5. Use a chatbot on your website.
It’s impossible to stress the importance of chatbots at this point. Whether you get one now or you’ve had one a while, not having a chatbot is a severe mistake.
When you use chatbots, you’re interacting with your audience in ways that save you time and money. With this technology, you’ll find you can respond to chats in real-time, regardless of the time.
Personally speaking, NSC uses Drift’s chatbot on our main website. Through this chatbot, potential customers find the help they need. If they don’t, they can always reach out through the chatbot to speak to a real person.
People respond to these chatbots. Using one on your site gives you more lead generation capabilities in several ways.
Chatbots are becoming even more popular as time passes, and you’ve likely seen them on a variety of big-name websites. The instant communication chatbots provide enhances the user experience tenfold, encouraging web traffic to engage, remain on your site for longer, provide valuable information you can use to convert them, and more.
Instant gratification is beyond satisfying. With chatbots being so responsive, providing instantaneous information has never been easier.
Using a chatbot on your site ensures that when it comes time to ask a question, web traffic can find the answer lightning fast.
Since chatbots are a form of automation that boosts your online presence. They’re capable of completing many tasks without time restrictions.
These tasks take up more time than most entrepreneurs are willing to spend, making the chatbot a valuable asset. This time can be spent elsewhere in your company.
So if you find you need to answer questions, explain services/products, or request email addresses, there’s an easy way to automate. Chatbots will provide a seamless experience to your customers.
So what’s the verdict on online marketing strategy? Is it worth it?
If you get nervous while thinking about expanding your digital footprint, that’s not necessarily a bad thing. Done incorrectly, you could waste hundreds or even thousands of dollars while remaining stagnant.
Get the right strategy in place, get the right content produced, get the right lead nurturing practices ready, and put your best foot forward. While these methods will demand time and resources, the fruits of your labor make the effort more than worthwhile.
Thinking about content marketing? Make No Strings Content your marketing partner.
Every month, we’re successfully creating and implementing content strategies on behalf of our clients, and we’ll do the same for you. Book your free consultation to receive a free content marketing strategy for your business – no strings attached.