SEO for cannabis oil is becoming increasingly common in digital marketing.
Why? Because it works!
As more people discover the applications for cannabis oil, they are turning to the internet to purchase this product.
With the right SEO strategy in place, your cannabis oil business can enjoy increased web traffic and conversions. Keep reading for some quick tips on SEO for cannabis oil.
Creating a CBD SEO Strategy
Before you can start ranking for keywords related to cannabis oil, you need to create an SEO strategy.
Here are a few things to keep in mind as you develop your strategy:
1. Understand Your Target Audience
The first step in any good SEO strategy is understanding your target audience.
- Who are you trying to reach with your cannabis oil business?
- What are their needs and wants?
- What kind of language do they use when searching for cannabis oil online?
Answering these questions will help you develop targeted keyword phrases that will reach your target audience.
2. Identify Your Keywords
Once you understand your target audience, it’s time to start identifying keywords.
What terms will they use when searching for cannabis oil online?
Start by brainstorming a list of possible keywords, and then use a tool like Google AdWords Keyword Planner to help you narrow down your list.
3. Optimize Your Website
Once you have a list of targeted keywords, it’s time to start optimizing your website.
Start by including these keywords in your website’s title tags, meta descriptions, header tags, and body copy.
But don’t stuff your keywords! Google will penalize you for keyword stuffing, and it won’t do your cannabis oil business any good.
4. Create High-Quality Content
In addition to optimizing your website, you also need to create high-quality content.
When it comes to SEO, content is still king.
Make sure your website includes informative blog posts, infographics, and other types of content that will help you rank in Google’s search results.
5. Promote Your Content
Once you’ve created some great content, it’s time to start promoting it.
There are a number of ways to promote your content, including social media, email marketing, and paid advertising.
Choose the methods that will work best for your cannabis oil business and start driving traffic to your website.
By following these tips, you can develop and implement an effective SEO strategy for your cannabis oil business. But the key here is knowing how to use CBD SEO keywords within your site’s ranking capabilities.
Uncovering CBD SEO Keywords
Knowing where your site stands authority-wise will give you a good idea of the CBD SEO keywords you should target. However, finding the right keyword will require some knowledge and research.
We recommend using Ahrefs as this is what we use. But other SEO tools exist, of course. Whichever tool you choose to use, check your website’s DA and determine how it compares to other sites in your niche.
Once you’ve done your research, it’s time to start brainstorming a list of possible keywords. Here are a few things to keep in mind if you’re just starting with SEO:
1. Target Long-Tail Keywords
When it comes to SEO, it’s important to target long-tail keywords.
Long-tail keywords are more specific and less competitive than short-tail keywords.
They may also be more likely to convert, particularly if they signal a higher level of intent.
2. Use Keyword Tools
There are a number of tools you can use to help you find the right keywords for your cannabis oil business.
In addition to Google AdWords Keyword Planner, we also recommend using tools like Moz Keyword Explorer and SEMrush.
3. Prioritize Relevancy
When you’re brainstorming a list of possible keywords, it’s important to prioritize relevancy.
Make sure the keywords you choose are relevant to your cannabis oil business and your target audience.
4. Don’t forget about Local SEO
If you want to reach local customers, don’t forget about local SEO.
Make sure your website is optimized for local search by including your city or region in your keywords.
You can also list your business on Google My Business and other local directories.
5. Monitor Your Rankings
Once you’ve implemented your cannabis oil SEO strategy, it’s important to monitor your rankings.
Use a tool like Google Search Console to track your progress and ensure you’re moving in the right direction.
By following these tips, you can develop an effective SEO strategy for your cannabis oil business.
FAQ About SEO for Cannabis Oil
How do you do SEO in CBD?
There’s no one-size-fits-all answer to SEO for CBD. SEO tactics will vary depending on several variables. Ultimately, your best bet is to analyze the competition, see what they’re doing, and do it better. But you can also extract strategies from other industries and implement them for CBD.
What are some powerful keywords related to hemp gummies?
Some powerful keywords related to hemp gummies are “CBD gummies,” “hemp gummies,” and “CBD edibles.” Keep in mind, these are highly competitive keywords and are likely to require months of SEO for cannabis oil products to rank.
How do I promote my CBD offers?
There are a number of ways to promote CBD offers, including social media, email marketing, and paid advertising. Choose the methods that will work best for your cannabis oil business and start driving traffic to your website.
Is CBD SEO really that different from optimizing regular websites?
Yes, CBD SEO is different from optimizing regular websites because of the rules and regulations set by the FDA. Make sure you’re familiar with these rules before you start optimizing your website for CBD keywords. This is especially the case if you plan to make claims regarding what your cannabis oil can do.
What kind of SEO agencies do I need to hire for CBD SEO?
A cannabis- or CBD-specific SEO agency will have the knowledge and experience necessary to help you rank for CBD keywords with compliance in mind. They should also be familiar with the FDA regulations surrounding CBD marketing.
NSC is the nation’s leading full-service cannabis SEO agency. We offer a complete suite of services designed to help you grow your cannabis oil business.
To learn more about our services, contact us today.
Closing on SEO for Cannabis Oil
SEO for cannabis oil can be a great way to attract more customers to your business. By following the tips in this article, you can develop an effective SEO strategy that will help you rank higher in search results.
If you need assistance, feel free to schedule a complimentary consultation – no strings attached. We’re always happy to make connections and guide business operators and marketers on how they can optimize on their own.