Conducting SEO for cannabis website traffic can be a challenge given the legal landscape. However, by understanding how to properly target your audience and utilize relevant keywords, you can improve your website’s ranking in search engine results pages (SERPs).
But will SEO for cannabis website rankings really help your business? Generally speaking, yes. With around 80% of consumers conducting research on the internet before making a purchase from a business, SEO has the potential to get your operation in front of the right eyes.
However, knowing whether or not it’s worth the investment is the key to success.
Keep reading for insight into SEO for cannabis website success and how it can contribute to your operation’s digital visibility.
What is SEO & How It Works
SEO can be beneficial for any website looking to rank higher in SERPs and drive traffic. But due to the unique restrictions the cannabis industry faces, it’s especially useful for overcoming these barriers.
Because of these challenges, many cannabis companies have trouble getting their websites seen by potential customers. This is where SEO comes in.
Search engine optimization is the process of optimizing a website to rank higher in search engine results pages. This is done through techniques like keyword research, link building, and content creation.
By improving your cannabis website’s SEO, you can increase its visibility and organic traffic. In other words, you can make it easier for people to find your site when they’re searching for cannabis-related products or services.
Google Trends to Uncover SEO Keywords
One way to get started with SEO for your cannabis website is by using Google Trends. This free tool allows you to see how often certain keywords are being searched for on the internet.
You can use this data to uncover opportunities in the cannabis industry. For example, if you notice that a “weed terminology 101” is gaining popularity, you can create a blog post or landing page that targets this keyword.
And it’s no different if you’re a dispensary operator.
Let’s say you notice an uptick in the sales of one of your products. Try taking the name of that product and putting it into Google Trends. You may be surprised to find that the number of hits that keyword gets is on the rise.
Then, you’d begin targeting that keyword – and related keywords – with your strategy.
Determining Value of SEO for a Cannabis Website
SEO isn’t for every website; some businesses don’t sell products or services that make SEO worth the investment. This goes back to understanding your audience and their buyer journey.
You need to make sure that the traffic you’re getting from SEO is relevant and high-quality.
The best way to do this is by determining the value of a lead. A lead is anyone who’s shown an interest in what you’re selling, whether they’ve filled out a form on your website or subscribed to your email list.
To calculate the value of a lead, you need to consider three factors:
The first is the customer lifetime value (CLV). This is the total amount of money a customer will spend with your company over the course of their relationship with you.
The second factor is the close rate, which is the percentage of leads that turn into paying customers.
And the third is the average value of a sale.
Once you have these three factors, you can calculate the value of a lead with this formula:
(CLV x Close Rate) / Average Value of a Sale = Value of a Lead
For example, let’s say you have a business that sells cannabis products. Your CLV is $500, your close rate is 10%, and the average value of a sale is $100.
This means that the value of a lead would be $50.
Of course, these numbers will vary depending on your business. But this formula can give you a general idea of how much each lead is worth to your company.
Cannabis Website SEO FAQ
How do you do SEO for a cannabis website?
There’s no one surefire way to do SEO for a cannabis website. However, some general tips include using keyword research to uncover popular search terms, creating high-quality content that targets those keywords, and building links to your site from other relevant websites. Keep in mind, your website should be mobile-friendly and load quickly.
Can I do cannabis SEO on my own?
Yes, you can do cannabis SEO on your own with a little research and guidance. Keyword research is essential for uncovering popular search terms, and high-quality content will help you rank higher in search engine results pages. You can also perform outreach and build links to your site from other relevant websites.
What does it mean to SEO your cannabis website?
SEO is the process of optimizing a website for Google search with the goal of increasing web traffic. This can be done by improving the site’s content, structure, and on-page elements like titles, meta descriptions, and header tags. Additionally, SEO can be improved by building links from other high-quality websites.
How much does SEO for a cannabis website cost?
The cost of SEO for a cannabis website will vary depending on the size of your site and the competitiveness of your industry. Generally, you can expect to spend anywhere from $500 to $5,000+ per month on SEO services.
How long does it take to see results from SEO on a cannabis website?
The time it takes to see results from SEO on a cannabis website will vary depending on the competitiveness of your industry and the quality of your site’s content and structure. In general, it can take anywhere from 3-6 months to start seeing results from your SEO efforts.
Closing on SEO for Cannabis Websites
Search engine optimization is a long-term marketing strategy that can help improve the visibility of your cannabis website. By using keyword research, creating high-quality content, and building links from other relevant websites, you can increase your chances of ranking higher in Google search results.
Keep in mind that SEO takes time and effort, so be patient as you wait for results. And if you need help, consider working with an experienced SEO company that specializes in cannabis website optimization.