7 Tips To Increase Sign-Up Form Conversions
Every entrepreneur makes a sign-up form at one point or another. But why?
Because they boost conversions.
When they’re made the right way, of course.
Sign-up web forms increase leads and conversions.
Businesses looking to grow their mailing lists find sign-up forms one of the best ways to harvest emails.
These forms are easy to make with the right sign-up form manager on hand.
After reading this post, you’ll know all about how you can create an effective form to convert website visitors into leads.
Free Sign-Up Form Tips
1. Keep your sign-up form as simple as possible.
Increasing form conversions doesn't mean using more fields.
Keep in mind, there's some information you’ll want to harvest with a sign-up form.
But don’t overdo it by including unnecessary fluff.
As a matter of fact, one company saw a 120% increase in their conversion rate simply by dropping the number of fields in their form from 11 fields to 4.
With this case in mind, it’s worth sacrificing the extra information.
Conversions are what you want, and these forms are all about generating leads to convert!
2. Don’t ask for phone numbers.
Improve your conversion rate by dropping the phone number field.
Most people don’t have time to be bothered by someone trying to call them, no matter what you’re selling.
Avoid the phone number field like the plague for a better conversion rate.
Requesting email addresses is more appropriate.
And once you have a lead’s email address, you can continue marketing to them without worrying about being sent to voicemail.
In turn, your leads are more inclined to reach out to you because you’re not disrupting them.
3. Don’t ask for the same information again.
We're all guilty of this. But asking for the same information twice is easy to avoid.
While the repeat might help achieve accuracy, duplicate information requests add time to the process.
And the less time a person spends on your sign-up form, the better.
Progressive profiling is something the best form builders available use.
This ensures you never ask users a question twice when they’re revisiting your website.
An example of this is when a lead has already filled out a form on your site.
If this user comes back to your site for something else, the form builder will remember them.
In turn, the auto-fill will put the user’s information in or take out any redundant questions.
With progressive profiling, you’re providing users with a better experience.
As a result, you're streamlining the process.
And this produces more conversions.
Make this entire process as easy as possible by using progressive profiling.
4. Take any distractions out of the equation.
Your main focus with this sign-up form is to generate leads.
Take all distractions out of your form and focus on lead generation.
This means no extra wording, videos, photos, or advertisements.
Many businesses use a dedicated landing page or a pop-up for their sign-up forms.
You can maintain the visitor’s attention this way.
So keep everything as clean as possible to ensure they can focus on the task at hand.
In turn, your visitors will focus on completing your form, and you’ll get more leads.
5. Create value with your sign-up form.
Effective copywriting entices visitors.
If you’re offering a first-time visitor discount or a weekly newsletter, you need to show the value of completing the form.
Giving your visitors an incentive to fill in the fields is an excellent way to ensure they become a lead.
Free trials are also effective, but there are other options.
Show your visitors what signing up for your weekly newsletter will give them.
You can even explain why receiving your business’s updates will benefit them.
Get creative when crafting value!
6. Format your form appropriately.
No one wants to fill in a messy form.
Make sure it's organized.
And while you’re at it, check your website’s content for a clean and crisp aesthetic.
Use sign up form HTML if you’re familiar with it.
But if you’re not, you’ll still need appropriate formatting.
Clean formatting promotes engagement.
People don't engage with messy formatting.
And Google loves engagement, so that’s something you’ll want to focus on.
The form design is essential, and a sign up form bootstrap can work wonders.
It’s usually possible to find a bootstrap signup form template free of charge.
Bootstrap offers free sign up forms that'll make your life easier.
But there are always other options.
And if you’re going to set up a bunch of fields for someone to fill out, make them professional.
You should have an aesthetically appealing design for a login form.
And if you have to, use a sign-up form manager to facilitate making a your form.
7. Provide social proof.
When people see social proof, they’re more likely to take action.
With almost 70% of consumers relying on online reviews before making a purchase, it’s easy to see how influential good reviews are.
Concluding On Sign-Up Forms
Generating leads and harvesting emails are possibilities when you use high-converting sign-up forms.
These forms allow you to gain insight regarding your website’s visitors.
But you’ll also learn about your target demographic.
Increasing your visitor conversions is easy to do when you use a sign-up form.
As long as you keep these tips in mind, you’ll see an increase in conversions.
Keep it professional, don’t overdo it with the fields, and entice your visitors.
And good luck!
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