Text marketing for CBD is not as complicated as it seems. With the right strategies and tools, you can easily reach your customers through text messages and drive more leads to your business. Here are some tips to get you started:
1. Get permission before sending any texts: Before you send a text message, make sure that you have permission from the recipient. This means getting explicit permission from each customer who has agreed to receive your text messages.
2. Create relevant content: When creating text messages for your CBD business, make sure that the content is relevant to your audience and offers value in some way. This could be a coupon code or promotional offer, educational information about the benefits of CBD, or even just a friendly reminder about upcoming events or sales.
3. Utilize automation: Automation can help streamline your text marketing efforts and save you time in the long run. Programs like TextMarks allow you to set up automated messages that will be sent out at predetermined times, or when specific triggers are met.
4. Track results: After sending out your text messages, keep track of the results to measure your success. This will help you identify what works and what doesn’t and make changes as needed.
By following these tips, you can easily create an effective text marketing strategy for your CBD business. With the right strategies and tools, you can reach more customers and drive more leads to your business.
Quality over quantity
When sending text messages, you want to make sure that they are of high quality and deliver value to your customers. Sending too many messages can be seen as spammy, so make sure to keep a balance between sending promotional messages and educational content.
Text marketing is an effective way to reach more customers for your CBD business. With the right strategies and tools, you can create an effective text marketing strategy that will help you reach more customers and drive more leads to your business.
Personalize your text messages
Personalize your text messages to fit your target market. This can be done by including their name and other personal details in the message. Doing so will help to make the message more meaningful and engaging for your audience, increasing the chances of them taking action.
Offer incentives
Offering incentives such as discounts and coupons can help to encourage customers to take action. This could be in the form of a coupon code or a promotional offer, which will incentivize them to make a purchase.
Deliverability Matters
Creating deliverability helps your text messages reach their intended recipients. Make sure to use a reliable and reputable service that ensures your messages are delivered quickly and accurately. Doing so will help to ensure that your text messages are seen by the right people and drive more leads to your business.
Analyze results
It’s important to analyze the results of your text marketing campaign. Tracking metrics such as open rates, conversion rates, and click-through rates can help you determine what is working and what isn’t. This will allow you to make changes and optimize your text messages for better results.
What to avoid when running a cannabis SMS marketing campaign
Never purchase lists of mobile phone numbers
Don’t purchase a list of mobile phone numbers from a third-party source. Not only is this illegal, but it can lead to your messages being marked as spam and negatively impacting your deliverability rates.
Don’t send text messages to numbers that are not opted-in
Sending messages to numbers that don’t opt in is not only a violation of the law, it can also damage your reputation and lead to lost customers. Make sure that all of your text messages are sent to customers who have opted-in to receive them.
Avoid using too many keywords
It’s important to use keywords in your text messages, but avoid overusing them. Too many keywords can make your messages seem spammy and can reduce the effectiveness of your text marketing campaign.
Don’t send too many messages
Sending too many messages can lead to customers unsubscribing or opting out of your list. Make sure to keep track of how often you are messaging customers and adjust accordingly if needed.
Make sure to follow these tips to create an effective text marketing campaign for your CBD business.